Q As you research General Mills, you may want to compare and contrast that company with the other food service retailers – such as Kraft Foods, Nestle, Tyson Foods, ConAgra, and Kellogg. Please visit the General Mills site, and identify the company's mission and vision, as well as their major stakeholders (you may need to interpret and/or make assumptions here, as all mission and vision statements are not crystal clear - nor are they always explicitly stated. You should note that the stakeholders aren't simply the shareholders. "Stakeholders" include everyone and anyone who is affected by the success or failure of the company).